Tagging by hand is powerful, but it takes time. AI tagging can give you a head start by suggesting tags automatically. Here’s what that means in plain English.

What it does

As the in-app description puts it: AI auto-tags will “Sample frames from a clip and ask an AI to suggest tags.” In other words, Brolla grabs a few still frames from a clip, sends them to an AI, and gets back a list of suggested tags like “beach”, “sunset”, or “close-up”. You stay in control and can keep, edit, or ignore the suggestions.

You bring your own provider

AI tagging uses your own AI account. You connect a provider with your own API key, and you can get a free key to start. Because it’s your account, you only pay for what you use, and there’s no extra subscription inside Brolla for it.

Your privacy

When you use AI tagging, the sampled frames are uploaded to the chosen provider so it can look at them. Your keys are stored locally on this Mac, not sent anywhere else. Nothing happens automatically unless you turn it on.

What gets skipped

AI tagging looks at pictures, so audio and source assets are skipped because there are no frames to analyze. Those you’ll still tag by hand.